Sometimes marketing managers use a positioning statement to provide focus for a marketing mix.
Answer the following statement true (T) or false (F)
True
A positioning statement concisely identifies the firm's desired target market, product type, primary benefit or point of differentiation, and the main reasons a buyer should believe the firm's claims. It is sometimes used by marketing managers to provide focus for the marketing mix.
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Sara, who works at WorldFly LLC, is responsible for coordinating deliveries to the distribution center. Which of the following terms best describes Sara's role?
A. Receiving B. Marking C. Ticketing D. Checking E. Dispatching
Industry conditions change because of
A. newly emerging industry key success factors. B. such powerful driving forces as swings in buyer demand, changing interest rates, ups and downs in the economy, and higher/lower entry barriers. C. changes in the barriers to entry and the degree of competition from substitute products. D. newly emerging industry threats and industry opportunities that alter the composition of the industry's strategic groups. E. important forces enticing or pressuring certain industry participants (competitors, customers, suppliers) to alter their actions in important ways.
Any agreement that restricts output among competitors is a per se violation of Section 1 of the Sherman Act
Indicate whether the statement is true or false
The Pregnancy Discrimination Act: A) prohibits employers from requiring pregnant women to take leaves
B) prohibits employers from cutting the pay of women who return to work after maternity leave. C) prohibits employers from basing a promotion decision on the basis of a pregnancy or planned pregnancy. D) All of the above