When McDonald's failed to realize that Applebee's and Chili's were providing products that met consumers' needs for a quick, tasty, and convenient meal, McDonald's failed to consider its ________
A) marketing mix
B) mass customization
C) direct competition
D) indirect competition
E) competitive advantage
D
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Indicate whether the statement is true or false
A good marketing planning establishes specific objectives and targets, laying the foundation to
successful execution of the plan. Indicate whether the statement is true or false
Under sexual harassment laws in the United States,
A. non-gender-related cases, such as a pattern of racial or ethnic slurs, are not covered under the hostile work environment standard. B. the hostile work environment standard can be applied to same-sex harassment cases. C. women are protected under Title VII of the Civil Rights Act of 1964 but not men. D. cases of quid pro quo harassment violate Title VII of the Civil Rights Act of 1964, but instances of hostile environment do not. E. quid pro quo harassment cases are now more typical than harassment by creating a hostile work environment.
Which two factors most often influence a court to find that a contract is unconscionable?
a. Oppression and surprise b. Underlying reference and insurable interest c. Excess interest and restraint of trade d. Reasonableness and scope