Personality, attitudes, lifestyle and other psychological characteristics of an audience are known as what?
A) Demographics
B) Target market
C) Culture
D) Psychographics
E) Attributes
Answer: D
Explanation: D) Psychographics include personality, attitudes, lifestyle, and other psychological characteristics. When analyzing your audiences, take into account their cultural expectations and practices so that you don't undermine your persuasive message by using an inappropriate appeal or by organizing your message in a way that seems unfamiliar or uncomfortable to your readers.
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How does the rendering of services on account affect the accounting equation?
A) assets increase; owner's equity increases B) assets decrease; owner's equity decrease C) assets increase; owner's equity decreases D) liabilities increase; owner's equity decreases
Property owned by a spouse prior to marriage as well as inheritances and gifts received by a spouse during the marriage are referred to as ________
A) separate property B) marital property C) community property D) reciprocal property
Max is the CEO of Adds R Us. Even though he has a creative team for making add’s, he understands that great idea’s can come from anywhere. He makes a point to let all of his employees from across several disciplines know that their ideas are welcome. As a matter of fact, one of his best add campaigns came from his cleaning lady, Rosie. Max uses which flow of communication direction?
a. Lateral b. Horizontal c. Downward d. Upward
In South Dakota v. Department of Interior, the delegation of power to the Secretary of
the Interior to acquire land in trust for the Lower Brule Tribe of Sioux Indians was declared unconstitutional because: a. the Lower Brule Tribe of Sioux Indians was not recognized as a legitimate tribe eligible for benefits in the authorizing Act b. the enabling statute did not articulate the underlying public use that justified the acquisition and the secretary's power to purchase land was not properly defined c. Congress may delegate authority to purchase open federal land but not private land such as land within established city limits (the City of Oacoma) d. the statute provided an unfair advantage to Indians, putting other Constitutionally protected groups at a disadvantage e. all of the above