Max is the CEO of Adds R Us. Even though he has a creative team for making add’s, he understands that great idea’s can come from anywhere. He makes a point to let all of his employees from across several disciplines know that their ideas are welcome. As a matter of fact, one of his best add campaigns came from his cleaning lady, Rosie. Max uses which flow of communication direction?
a. Lateral
b. Horizontal
c. Downward
d. Upward
a. Lateral
Business
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