Outline two questions you want to ask yourself when it comes to evaluating the measurement section of a campaign.
What will be an ideal response?
(1) How do these metrics align with my set objectives? (2) How easy will it be to calculate, collect, and analyze the data?
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Some young people in non-Western cultures that practice arranged marriage approve of the custom and believe their parents will do a better job of choosing spouses for them than they would do themselves. Some Westerners are astonished by this because they believe choosing one’s own partner is a universal human right. This is an example of ______.
a. culture shock b. culture clash c. cultural imperialism d. cultural expectation
All of the following are behaviors of an ethical speaker EXCEPT _____
A. does not knowingly expose the audience to falsehoods or half-truths B. presents the truth as it is understood C. uses only subtle forms of coercion when necessary D. raises the listeners' level of expertise by supplying necessary support
Evidence answers the question "How did you get to the conclusion
of your argument?" Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. A focus on public service is a common thread running through communications practiced in a government setting. 2. While working for the U.S. government, public affairs professionals and PIOs are encouraged to endorse and/or promote candidates and elected officials. 3. After the Gillett Amendment was enacted, government officials replaced references to “public relations” and “publicity” with the term “public affairs” to avoid the new requirement for post-approval funding. 4. According to USDA Deputy Assistant Administrator Aaron Lavalee, the public affairs communicator has the opportunity to work every day to improve the lives of fellow citizens. 5. The USDA became embroiled in a crisis communications scenario over a new type of beef processing because consumers did not know or understand the facts.