Santander Bank did a neighborhood takeover in Boston, Massachusetts, which included advertising on bus shelters and kiosks. These are examples of
A. network advertising.
B. billboards.
C. street furniture.
D. video advertising networks.
E. digital mobile billboards.
Answer: C
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The emergence of the web as a global medium for information exchange has made it an important vehicle for both business-to-business (B2B) and _____.
A. consumer-to-consumer (C2C) commerce B. business-to-consumer (B2C) commerce C. business-to-government (B2G) commerce D. business-to-carrier (B2C) commerce
If the indirect method is used to prepare a statement of cash flows, which of the following would be deducted from net income to arrive at net cash flows from operating activities?
a. Increase in accrued liabilities b. Increase in income taxes payable c. Increase in accounts receivable d. Decrease in prepaid expenses
Imagine you are giving a presentation on the health outcomes associated with the use of indoor tanning beds. Who could provide you with expert testimony? Who could provide you with lay testimony?
What will be an ideal response?
Which of the following is true of the economic environment?
A. It is not affected by the way the parts of the macro-marketing system interact. B. It has no relationship to the technological environment. C. It can change very rapidly. D. It never requires marketing managers to make immediate changes in strategy. E. It refers to micro-economic factors that do not affect business spending.