A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a
________.
A) product type
B) product class
C) need family
D) product variant
E) product line
E
You might also like to view...
Once the decision has been made to enter a country, the most important decision is:
A) the cost of entry. B) the mode of entry. C) the distribution strategy of the firm. D) pricing the product.
Which of the following statements is not true about depreciation for tax purposes?
a. The straight-line method is used for most assets. b. Estimated useful life is ignored. c. Depreciable assets are written off rapidly. d. Estimated residual value is ignored.
In a small group, ______ messages signal that the speaker has all the answers while ______ messages signal that speaker is willing to experiment and change.
A. superiority; equality B. neutrality; empathetic C. control; problem orientation D. certainty; provisionalism
Carrying too much inventory can lead to all of the following except?
a. Plant shutdowns b. Inventory write-downs c. Excess inventory carrying costs d. Storage problems