According to the text, firms are using social media for all of the following EXCEPT:
a. To create user forums where customer questions are answered by other customers
b. To listen to their customers
c. To communicate to their customers
d. To obtain leads for hiring new employees
d
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Members of a nonprofit organization are encouraging people in their community to vote in support of a local referendum. The term that describes their activity is ______.
A. direct lobbying B. direct advocacy C. grassroots advocacy D. grassroots lobbying
Transporting is the marketing function that makes products available when and where they need to be and involves a cost.
Answer the following statement true (T) or false (F)
Which of the following strategies is most likely to be used in a push promotion to intermediaries in a sales channel?
A. Consumers in a geographic area contact a TV retailer to ask about a specific model of TV. B. A TV wholesaler includes a free flat-screen TV with every ten TVs that a retailer buys. C. A retailer of flat-screen TVs runs ads in local newspapers. D. Consumers in a geographic area learn about a new flat-screen TV through television ads. E. A TV retailer provides free maintenance plans with every flat-screen TV a customer buys.
Protection for trade dress is available under the Lanham Act
Indicate whether the statement is true or false