Vitamin drinks are in the growth stage of their product life cycle. This means that promotion for vitamin drinks most likely focuses on ________
A) encouraging trial through sales promotion
B) creating public awareness through public relations
C) encouraging customers to switch brands through sales promotion
D) stressing product benefits through advertising
E) using competitive-parity strategies
D
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The IT department can identify individuals who abandon the shopping cart just prior to checkout. An effective strategy for the marketing department would be to:
A) send an e-mail to these individuals offering free shipping, a discount, or a simple reminder that they have items in the shopping basket B) turn the list of names over for a direct marketing campaign C) develop a viral marketing campaign with these individuals D) develop an interactive marketing campaign encouraging the individuals to generate customer reviews of the products placed in the shopping cart
It cost Acme Global $10,000 to hire five new Biofuels Processing Technicians. The cost per hire was ___________.
A. $10,000 B. $5,000 C. $2,000 D. $1,000 E. $2,500
I want to do what is best for myself, and I am willing to bargain with others for favors that I offer to provide in return in the future. I am at what stage of moral development?
A. obedience and punishment stage B. conventional morality stage C. interpersonal accord and conformity stage D. individualism and exchange stage
When Simone dropped off her German Shepherd at the Puppy Heaven Kennel before she went on vacation, she was pleased when she saw that the waiting room was brightly lit, it looked and smelled clean, and all of the employees were wearing neat uniforms. In service blueprinting terms, the condition of the waiting room and the employee uniforms are examples of:
A. Customer actions B. Backstage contact employee actions C. Physical evidence D. Onstage contact employee actions E. Support processes