________ detail steps in the normal flow that consist of discrete sub-steps
A) Alternate flows
B) Exception flows
C) Normal flows
D) Sub-flows
D
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Product adaptation involves ________
A) altering the product to meet local preferences with no change in communication strategy B) altering the product to meet minimum acceptable standards C) altering both the product and the communication strategy to meet local preferences D) altering neither the product nor the communication strategy while entering a new market E) developing a new product and adapting the communication strategy to enter a new market
Which source of a problem occurs when there is a gap existing between what was supposed to happen and what did happen?
A) An opportunity B) A marketing opportunity C) A failure to meet an objective D) A major problemA marketing failure E) A marketing failure
A low contact service is often characterized by which of the following?
a. Many customization options b. A high degree of direct interaction with the customer c. A need for a small number of service facilities d. High degrees of automation
It is unethical to use your lawyer as an excuse for a provision of a contract, such as, "My lawyer insists that I have a liquidated damages clause..."
a. True b. False Indicate whether the statement is true or false