The term "creatives" refers to the
A. roles played by all of the people within an advertising agency.
B. people who work in the creative department.
C. final presentation of an advertising and marketing campaign to the client.
D. most important elements of the marketing mix.
E. stages of integration between the visual and nonvisual elements of an ad.
Answer: B
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Individuals are said to be collaborating when
A. they have reciprocal faith in others' intentions and behaviors. B. they have a sense of togetherness and unity. C. they have ceased to be competitive with one another and prefer harmony. D. their motivation comes from a desire to please a supervisor or the seeking of a tangible reward. E. they are sharing information and coordinating efforts to achieve a collective outcome.
Common stock always carries a preference for receiving dividends over preferred stock.
Answer the following statement true (T) or false (F)
Dutch researcher, Fons Trompenaars's discussion of the dimension of ________ explores whether people believe in controlling outcomes (inner-directed) or letting things take their own course (outer-directed).
A. masculinity B. the environment C. ascription D. time
The current year income statements for the Alpha Company and the Omega Company appear below:?Alpha CompanyOmega CompanyNet Sales$1,050,000$260,000Cost of goods sold475,000107,500Operating expense367,50073,000Required: 1) Prepare common size income statements for the Alpha Company and the Omega Company.2) What is the gross margin percentage for each company?3) What is the net income percentage for each company?4) Briefly comment on the pricing policies of each company as well as the ability to control expenses. Disregarding the difference in size, which company appears to be doing a better job?
What will be an ideal response?