This is the audience-measurement company that calls the new digital infrastructure “the infinite dial.”

A. Nielsen B. C.E. Hooper C. Reuters D. all of these E. none of these


A. Nielsen

Communication & Mass Media

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According to a recent study, what trend was found for those possessing a higher level of physical attractiveness?

A. tend to have longer marriages B. make more of an effort to maintain relationships C. have higher divorce rates D. less likely to look for alternate partners if dissatisfied

Communication & Mass Media

According to research reports discussed in the textbook, the greatest influences on interpersonal attraction are:

A) ?attractiveness, proximity, and similarity. B) ?proximity, similarity, and love style. C) ?similarity, love style, and trust. D) ?love style, trust, and passion. E) ?trust, passion, and nonverbal cues.

Communication & Mass Media

Specific choices people make in particular situations as they manage conflict are referred to as

A. conflict styles. B. conflict choices. C. conflict tactics. D. conflict resolution. E. substantive conflict.

Communication & Mass Media

The most effective speakers maintain eye contact with the

audience 100 percent of the time. Indicate whether the statement is true or false

Communication & Mass Media