Suppose that Samsung wants to create a social media program to build consumer engagement around a new line of smartphones. Using the 4E framework, explain (with examples) how Samsung could build this program.
What will be an ideal response?
Answers will vary, but should include reasonable suggestions for each of the 4Es (excite, educate, experience, and engage).
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Accumulating documentation belongs to which stage of the identity theft cycle?
a. The action stage b. The discovery stage c. The trial stage d. The concealment stage
To create constancy of purpose for improvement of product and service, and to break down barriers between staff areas are two of W. Edwards Demming’s fourteen points of quality that comprise his approach, the quality-based management known as:
a. TQC b. ISM c. ISO d. TQM
A major motion picture distributor offers to provide a television station with three very popular, desirable films. However, as part of the agreement, the distributor requires that the television station also purchase four films that are not very desirable. This type of arrangement is called a
a. reciprocal dealing agreement. b. reverter arrangement. c. joint custody arrangement. d. tying arrangement.
Betty decided to open up a tea shop in the center of town right near a fitness center. She wanted to know which brand of tea would be most popular among health-conscious individuals. She had two of her staff members stand outside the shop and invite everyone exiting the fitness center for a free cup of tea of their choosing. This customer group is known as a
A. demographic. B. focus group. C. sample. D. target market. E. potential customer.