The fundamental marketing profitability metric for planning purposes is the ________ equation
A) gross profit
B) market share
C) market demand
D) net marketing contribution
E) variable unit cost
D
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Hillsborough Street Manufacturing Inc Hillsborough Street Manufacturing Inc incurred the following costs in 2011: Direct materials used $51,000 Direct labor costs 45,000 Factory rent and utilities 18,000 Factory equipment depreciation 7,500 Marketing expenses 8,000 Administrative expenses 10,000 45,000 units were produced during the year out of which 38,000 units were sold for $10 each. There was
no beginning or ending raw materials or work in process inventory. Refer to the Hillsborough Street Manufacturing Inc information above. What is the product cost per unit? A) $3.67 B) $3.20 C) $3.10 D) $2.70
In comparison to other modes of transportation, motor carriers ______.
a. are safer b. provide more flexibility c. are faster for long distances d. are much more expensive
Explain the four basic methods of decision making.
What will be an ideal response?
By interacting with consumers in a fun, helpful, and interesting manner, social media can help build a successful brand in two main ways: by allowing the firm to develop deeper relationships with customers and by
A. reducing consumers' call to action. B. generating positive word-of-mouth communication about the brand. C. promoting social media as a place for consumers to buy goods. D. keeping customers from visiting competitors' sites. E. generating ideas for new goods and services.