A department store that sells ski equipment in Colorado understands the importance of ________ segmentation.
Fill in the blank(s) with the appropriate word(s).
geographic
Geographic segmentation divides markets into groups such as nations, regions, states, and neighborhoods. It wouldn't make sense for a marketer to promote ski equipment in Florida, but it makes perfect sense to promote that same equipment in Colorado.
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Key jobs are uncommon and have unstable content, making them very difficult to evaluate using pay surveys.
Answer the following statement true (T) or false (F)
Once a company decides to target a particular country, it must determine the best mode of entry. List the market entry strategies in order from low risk to high risk
What will be an ideal response?
Jack allowed a male employee paid time off work to contest a speeding ticket in court. When a female employee asked for similar time off to contest her ticket, Jack refused. He said there was no point in allowing a woman to contest a driving ticket. Jack’s actions likely constitute ______.
A. disparate treatment B. disparate impact C. constructive discharge D. affirmative action
Rick Lee is a milk deliveryman in the U.S. He delivers milk, eggs, cottage cheese and orange juice to 200 regular customers weekly. Imagine that after he made a predawn delivery, a dog spilled the milk and broke the eggs. When the customer calls to complain, Lee should:
A. refer the customer to another dairy firm. B. call local animal control. C. blame the dog. D. ignore the complaint. E. replace the food quickly.