Which of the following sentences about jargon is most accurate?
A) Jargon should never be used in business writing.
B) Jargon is generally understood by both insiders and outsiders within a field.
C) Effective business communicators know to include some jargon within any message to demonstrate their intelligence and command of the English language.
D) Jargon should be used only when the audience will understand it.
D
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The front matter of a formal proposal may include ________
A) a copy of the RFP B) letter of transmittal C) executive summary D) all of these
The first stage in the development of any advertising campaign is
A. creating the message. B. setting the budget. C. identifying the advertising target audience. D. defining the advertising objectives. E. creating the advertising platform.
The process of allocating fixed and variable costs separately is called:
A. dual-cost allocation. B. common-cost allocation. C. diverse allocation. D. the separate allocation procedure (SAP). E. reciprocal-cost allocation.
Good tests of advertising effectiveness must address the nine principles established by Positioning Advertising Copy Testing (PACT). One of the easiest ways to accomplish this is by following a decision sequence model. The first step in the model is to
A. create a model that uses multiple measures. B. establish communication objectives. C. develop a consumer response model. D. decide whether to use pretests or posttests. E. understand the appropriate research.