Return on marketing investment (ROMI) indicates the rate at which spending on marketing contributes to expenses.
Answer the following statement true (T) or false (F)
False
Return on marketing investment (ROMI) indicates the rate at which spending on marketing contributes to profits.
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Which of the following is not an area in which a company needs to get and stay ahead in order to sustain a competitive advantage?
A. Talented employees B. Quality C. Effectiveness D. Being responsive to customers E. Innovating
Merchant wholesalers are independently owned businesses that take title to the merchandise they handle
Indicate whether the statement is true or false
A(n) ________ is a benefit that will, in most cases, outweigh the customer's specific concern
Fill in the blanks with correct word
A cost that will not be affected by later decisions is termed a(n):
A) historical cost B) differential cost C) sunk cost D) replacement cost