Why is it important for sales representatives to know whether a potential business customer is making a new buy or a modified rebuy decision?
What will be an ideal response?
A potential customer in a new buy situation will require more information and involve more members of a buying center, while a modified rebuy situation will involve more comparison of alternatives, and will probably involve a smaller buying center.
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What is the minimum amount that a product must cost to require a label stating condition of the warranty under the Magnuson-Moss Act?
A. $20 B. $15 C. $5 D. $10
Which of the following is a disadvantage of online marketing research?
A) Internet surveys are heavily affected by interviewer bias. B) A researcher cannot ask follow-up questions. C) It is hard to target lower incidence populations. D) Online data collections are typically expensive.
In the merchandise purchases budget, the required purchases (in units) for a period can be determined by subtracting the beginning merchandise inventory (in units) from the budgeted sales (in units) and desired ending merchandise inventory (in units).
Answer the following statement true (T) or false (F)
Define corporate social responsibility and provide an example.
What will be an ideal response?