Monitoring developments outside of the firm's control with the goal of detecting and responding to threats and opportunities is called
A. environmental scanning.
B. market assessment.
C. brand positioning.
D. data mining.
E. competitive analysis.
Answer: A
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Statements that illustrate the success of global marketing include all of the following except:
A) the Coca-Cola Company supports its Coke brand by utilizing global and local marketing mix. B) Apple is synonymous with cutting-edge innovation and high-tech design. C) Italy's Benetton utilizes marketing as a knee-jerk reaction to world marketing needs. D) the backbone of Caterpillar's global success is its network of dealers. E) Germany's reputation for engineering and manufacturing provides a competitive advantage.
What is the difference between disconfirming and confirming communication?
What will be an ideal response?
The beginning of management as a field of study dates back to the ______.
A. 17th century B. 18th century C. 19th century D. 20th Century
The major activity in strategic planning is product innovation
Indicate whether the statement is true or false