Blumler offered several suggestions as to the kinds of audience activity in which consumers could engage. These include
A. utility
B. selectivity
C. intentionality
D. All of the answers are correct.
Answer: D
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Which of the following has a greater effect on the signal reach of an FM radio station?
a. Power wattage b. Antenna height c. Both antenna height and power d. Frequency on the dial
One way to engage consumers in your advertising campaign is to:
a. Invite them to create their own ads b. Have them send in suggestions for creative approaches c. Utilize a "day in the life" approach d. gauge their emotional responses in focus groups
Answer the following statements true (T) or false (F)
1. Writing can paint pictures in the minds of readers. 2. When writing features, you should use caution to not repeat your main idea throughout the story. 3. It is often preferable to paraphrase what a subject said than use a partial quote. 4. Public information can be used in your stories, and because it is public, you do not need to source this information.
The use of jargon is always counterproductive in communication
True False