When assessing the impact of a recent advertising campaign aimed at encouraging college students to eat at least five fruits and vegetables a day, campaign designers found that students that while students’ had an attitude that eating more fruits and vegetables was good for a person, the strength of those attitudes was still relatively weak. Based on the finding, what could you likely predict in terms of students’ behavior?

a. Students will not consume any fruits and vegetables
b. Students will consume at least one more fruit or vegetable per day
c. It is too hard to predict because weak attitudes have less of an impact on behavior
d. Students will continue to like the campaign.


c. It is too hard to predict because weak attitudes have less of an impact on behavior

Communication & Mass Media

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What is an exigence?

What will be an ideal response?

Communication & Mass Media

. Differentiate between why social scientific approach researchers follow determinism and humanistic approach researchers follow pragmatism.

What will be an ideal response?

Communication & Mass Media

Ava is very positive. She puts her best effort into everything, and she tries to help everyone. She makes people feel good when she enters the room, she is fascinating to speak to, and people go out of their way to help her succeed if she needs a hand. She usually gets what she wants at work because people are drawn to her. What type of power does Ava have?

A. legitimate power B. punishment power C. referent power D. expert power

Communication & Mass Media

Sometimes it may be necessary to use cinematic indications in a script, for example with transitions such as a ___________________ in which an image gradually appears from a black or monochromatic screen or other image.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media