The full-cost approach to marketing cost analysis

A. requires that difficult-to-allocate costs be split in some way.
B. should always be avoided.
C. is designed so that customers, products, or other categories are always allocated an equal amount of costs.
D. allocates all costs, except fixed costs, to products, customers, or other categories.
E. None of these answers is correct.


Answer: A

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Indicate whether the statement is true or false

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