Revising the budgets to include all planning decisions will improve the quality of the budgets
Indicate whether the statement is true or false
True
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Which of the following is the best example of relationship marketing?
A. Gate Corp. uses personal selling till the provider stage to reach individual customers. B. Venus Inc. focuses on using print media to have a wide reach. C. Fin Corp. focuses on short-term gains through one-time transactions. D. Kite Inc. uses mass media to communicate with its target audience. E. Felix Inc. develops a long-term link with individual customers for mutual benefit.
Kotler based his 4 Cs on the idea that ________ is more important than ________
A) channel communication; customer acquisition B) customer retention; channel efficiency C) customer acquisition; customer value D) channel communication; channel efficiency E) customer retention; customer acquisition
Assets are the resources a company owns or controls that are expected to yield future benefits.
Answer the following statement true (T) or false (F)
Miracle Vacuum, Inc., is a private, for-profit corporation that (1) was formed for the purpose of manufacturing and distributing a newly patented appliance, (2) is owned by five shareholders, (3) is subject to double taxation, and (4) has made no public offering of its shares. Miracle is
A. an S corporation. B. a closely held corporation. C. a nonprofit corporation. D. a professional corporation.