Parameters specify what information the object needs (and in which order) to carry out an action
Indicate whether the statement is true or false
TRUE
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Excel Enterprises uses a Web site, online social networks, and print advertisements to promote its products Since Excel Enterprises practices integrated marketing communications, all these different brand contacts maintain ________ in design and tone.
A) variety B) simplicity C) creativity D) consistency E) flexibility
Personal communications about a product between target buyers and neighbors, friends, family members, associates, and other consumers, are known as ________
A) personal selling B) direct marketing C) public relations D) buzz marketing E) word-of-mouth influence
Multiply the fractions and reduce to lowest terms: 
What will be an ideal response?
The “Golden Mean” is identified with which ethical perspective?
A. confucianism B. aristotelian ethics C. utilitarianism D. Kant’s categorical imperative