Which component of a news release can consist of around 100 words?
a. Boilerplate
b. Lead
c. Headline
d. Dateline
A
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Benjamin Franklin started:
a. the first circulating library in America. b. the first American book printing press. c. the first bookstore. d. the first American publishing house.
When television came along in the 1940s, the Federal Communications Commission:
a. used a procedure of allocating broadcasting licenses to TV that was the same as the one of allocating broadcasting licenses to radio b. used a procedure of allocating broadcasting licenses to TV that improved on the one of allocating broadcasting licenses to radio c. used a procedure of allocating broadcasting licenses to TV that was entirely different from the one of allocating broadcasting licenses to radio d. did not have a procedure for allocating broadcasting licenses to TV
Because public relations is a service-oriented profession, which of the following must be its primary consideration?
a. avoiding negative publicity b. the organization's bottom line c. the public interest d. strategic planning
The first step in the cross-cultural communications process is
A) commitment B) awareness C) diversity D) advocacy E) testing