Which component of a news release can consist of around 100 words?

a. Boilerplate
b. Lead
c. Headline
d. Dateline


A

Communication & Mass Media

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Benjamin Franklin started:

a. the first circulating library in America. b. the first American book printing press. c. the first bookstore. d. the first American publishing house.

Communication & Mass Media

When television came along in the 1940s, the Federal Communications Commission:

a. used a procedure of allocating broadcasting licenses to TV that was the same as the one of allocating broadcasting licenses to radio b. used a procedure of allocating broadcasting licenses to TV that improved on the one of allocating broadcasting licenses to radio c. used a procedure of allocating broadcasting licenses to TV that was entirely different from the one of allocating broadcasting licenses to radio d. did not have a procedure for allocating broadcasting licenses to TV

Communication & Mass Media

Because public relations is a service-oriented profession, which of the following must be its primary consideration?

a. avoiding negative publicity b. the organization's bottom line c. the public interest d. strategic planning

Communication & Mass Media

The first step in the cross-cultural communications process is

A) commitment B) awareness C) diversity D) advocacy E) testing

Communication & Mass Media