The idea that the application of a leader’s ethical values to his actions depends on the context of different situations is known as ______.
a. procedural justice
b. universalism
c. relativism
d. post-congenital leadership
c. relativism
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According to the elaboration likelihood model, marketers of a low-involvement product must first change attitudes before customers are likely to purchase their product
Indicate whether the statement is true or false
A technological innovation that improves the speed of a computer's microprocessor would be considered a(n) ______ innovation.
A. adaptive B. product C. reactive D. process E. industrial
What statement suggests that the Johnson & Johnson Tylenol ad stating that "last year hospitals dispensed 10 times as much Tylenol as the next four brands combined" was suspiciously deceptive?
A. It was a simple statement of a valid claim about the product. B. Johnson & Johnson wanted consumers to think that the medical profession and hospitals believed it was the most effective acetaminophen treatment on the market. C. It was an effort to call attention to the practice of selling the drug to hospitals at a deep discount. D. Johnson & Johnson wanted to show its commitment to lowering medical costs to consumers.
If a business is following a focused strategy, then its competitive scope is ________.
A. Narrow market B. Broad range products C. Broad market D. Broad range of services