According to the elaboration likelihood model, marketers of a low-involvement product must first change attitudes before customers are likely to purchase their product
Indicate whether the statement is true or false
FALSE
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Explain the positive and negative effects of both converging and diverging.
What will be an ideal response?
The marginal cost of capital (MCC) schedule generally rises, which implies that the weighted average cost of capital:
A. increases as the firm achieves economies of scale in its financing arrangements. B. decreases as the firm uses more retrained earnings to finance capital budgeting projects. C. decreases as the firm uses a greater proportion of cheaper debt and a lower proportion of more expensive common stock. D. increases as the firm pays more taxes on higher levels of taxable income. E. generally increases because the firm incurs higher flotation costs and higher financial risk as it raises more funds through new debt and new equity issues.
A new-task purchase is one in which the business makes an initial purchase of a new item.
Answer the following statement true (T) or false (F)
An asset created by prepayment of an insurance premium is:
A. Recorded as a debit to Prepaid Insurance. B. Recorded as a debit to Unearned Revenue. C. Not recorded in the accounting records until the insurance period expires. D. Recorded as a credit to Prepaid Insurance. E. Recorded as a credit to Unearned Revenue.