Because of the influence of younger African Americans on trendsetting, any public relations campaigns aimed at ______ must also include messages to reach this highly influential demographic.
a. Asian Americans
b. Baby Boomers
c. seniors
d. Millennials
d. Millennials
Communication & Mass Media
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What will be an ideal response?
Communication & Mass Media
What are the trends in digital networks??
What will be an ideal response?
Communication & Mass Media
Case Study Krusteaz: What did Krusteaz do to aid consumers’ understanding of its products during the busy holiday season?
a. showed professional chefs using Krusteaz b. showed Krusteaz creations of school children c. showed consumers how to add extra ingredients to its base product d. interviewed the Krusteaz chef staff about uses of the product
Communication & Mass Media
Which of the following types of evidence is most credible?
A. lay testimony B. the Internet C. celebrity testimony D. expert testimony
Communication & Mass Media