Net marketing contribution equals ________
A) (volume/margin per unit) - marketing and sales expenses
B) volume x margin per unit x marketing and sales expenses
C) (volume x margin per unit) - marketing and sales expenses
D) (volume x marketing and sales expenses) - margin per unit
E) (margin per unit/volume) - marketing and sales expenses
C
You might also like to view...
Which statement is true about using discriminant analysis to create spatial maps?
A) Spatial maps are obtained by plotting brand scores on the factors. B) Input data should be obtained via attribute-based approaches to obtaining perception data. C) Factor weights can be used to label the dimensions. D) Both A and C are true.
Explain the following statement: "A product is a bundle of attributes."
What will be an ideal response?
Groups that have been traditionally disadvantaged may require additional assistance to catch up because they may have had limited access to:
a. Economic stability b. Networks of influence c. Financial information d. Credit
Harry's razors are a high quality product at a value price. The current product manager wants to use a generic brown box to save money. How might this affect customers?
A. customers will be unaffected B. the brown box will signal high quality to customers. C. customers will likely perceive the product to be of poor quality. D. the customers will develop a positive brand image E. customers will not recognize the product.