The ________, developed by communication scholar Everett Rogers, explains how cultural practices can be changed-largely due to communication.

A. face negotiation theory
B. diffusion of innovations theory
C. conversational constraints theory
D. communication accommodation theory


Answer: B

Communication & Mass Media

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Which statement accurately reflects the relationship between culture and listening?

A. Standards for appropriate feedback are the same across cultures. B. Listening in any culture requires attention to verbal and nonverbal cues. C. Nonverbal cues tend to have the same meaning across cultures. D. Polite listening in all cultures involves cues of agreement.

Communication & Mass Media

If you were giving a speech on animal overpopulation to members of the People for the Ethical Treatment of Animals (PETA), the most important factor to consider when analyzing your audience would probably be

a. age. b. religion. c. ethnicity or cultural. d. group membership.

Communication & Mass Media

Assuming that we understand what another person thinks, feels or perceives is known as:

A) ?mind reading. B) ?cognitive complexity. C) ?standpoint theory. D) ?fundamental attribution error. E) ?implicit error.

Communication & Mass Media

You are to supervise the lighting of a face cream commercial. The script calls for an ECU

of the model’s face. The novice LD suggests using fast falloff “to accentuate the nice bone structure of the model’s face.” Do you agree with the LD? If so, why? If not, why not?

What will be an ideal response?

Communication & Mass Media