When a speaker is ________, he or she is best able to pick topics and find ways to connect with the audience
a. an expert in the topic
b. audience centered
c. ethical
d. confident
Answer: b
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Ethos is not determined by the speaker's behavior, but by the listeners' perceptions of the speaker's
character. Indicate whether the statement is true or false
It is a common scenario that whenever a company announces any drug testing on animals, animal rights activists start protesting. Sometimes, it leads to losing the right to test
In such occasions, which strategic communication activity do these companies engage in, and why? a) Issues management; so that they can come up with a campaign to tell the public their side of the story and not lose the right to test b) Crisis management; as the revoking of animal testing would result in a major crisis for the companies and they would need to manage it c) Environmental scanning; so that the companies are aware of the steps the activists and the government bodies are taking. d) SWOT process; as the companies need to know their strengths and weaknesses in order to effectively fight the activists' campaign.
Anna writes her own blog three times a week, follows 120 people on Twitter, and subscribes to a dozen podcasts. Which feature of social media does this illustrate?
a. Social media alter conceptions of space. b. Social media invite supersaturation. c. Social media encourage multitasking. d. Social media blur production and consumption of entertainment content.
Emotional appeals in one's speech are an appeal to ____
A) Logos B) Pathos C) Ethos D) Mythos