Answer the following statement(s) true (T) or false (F)

1. When a trending topic or hashtag is trending, it is key to make sure to jump on the bandwagon and be part of the conversation regardless of the situation
2. Researching a hashtag before engaging in a conversation is a key strategy to take.
3. Promotional ads and updates are successful especially for brand who are going for the hard sell.
4. Social care is part of the conversation piece of effective writing for social media.
5. A brand voice that is presented on social media does not need to be aligned with how the audience perceives it.


1. False
2. True
3. False
4. True
5. False

Communication & Mass Media

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"States should prohibit teenagers from using indoor tanning salons unless they have their parents' permission" is a claim of

a. fact. b. value. c. conjecture. d. policy. e. inference.

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Which publications are often the first and, sometimes, the only contact a person has with an organization?

a) Pamphlets b) Newsletters c) Boilerplates d) Annual reports

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In an organization's culture, language does not play an important role

Indicate whether the statement is true or false

Communication & Mass Media

Psychologist Robert Sternberg developed the triangular theory of love, and suggested that the three elements necessary for attaining a higher level of love are

a. intimacy, commitment, and passion. b. monogamy, secure attachment, and romance. c. insight, friendship, and trust. d. power, passion, and status.

Communication & Mass Media