Retail ________, which are the sensory-based stimuli within the retailer's environment, have been shown to contribute greatly to people's shopping enjoyment.
Fill in the blank(s) with the appropriate word(s).
atmospherics
Atmospherics refers to sensory-based stimuli within the retailer's environment-the sights, sounds, smells, and other attributes-that project an image and draw customers to the store. Retail atmospherics have been shown to contribute greatly to people's shopping enjoyment.
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Which of the following is NOT a predicted direction for marketing in the coming years?
A) the demise of precision marketing and rise of mass marketing B) the demise of the marketing department and the rise of holistic marketing C) the demise of marketing intuition and the rise of marketing science D) the demise of manual marketing and the rise of both automated and creative marketing E) the demise of free-spending marketing and the rise of ROI marketing
Which of the following is the correct formula for the asset turnover ratio?
A) Net sales / Average total assets B) Net sales / Cost of goods sold C) Net sales / Net assets D) Net profit / Net sales
Provide the line by line format of a balance sheet.
What will be an ideal response?
Which of the following statements avoids gender bias?
A. A manager should support his team. B. A manager who loses his temper quickly is a poor manager. C. A manager should be fair when he conducts appraisals. D. A manager who does not lead by example is a poor manager.