Which term refers to the categorization of people based on physical characteristics such as skin color, dimensions of the human face, and hair?
a. race
b. community
c. ethnicity
d. state
a. race
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A ________ refers to the market toward which a retailer will direct its efforts.
A. warm market B. channel member C. target market D. mass market E. market segment
Which situation indicates an internal control risk in the General Ledger/Financial Reporting Systems (GL/FRS)?
a. the employee who maintains the cash journal computes depreciation expense b. the cash receipts journal voucher is approved by the Treasurer c. the cash receipts journal vouchers are prenumbered and stored in a locked safe d. the employee who maintains the cash receipts journal records transactions in the accounts receivable subsidiary ledger
The term marketer refers to the ________
A) advertising agency developing a product campaign B) public relations firm in contact with media organizations C) organization that has the product, service, or idea it desires to sell D) purchaser of a good or service E) media channels through which a product is promoted
Innovative strategy is not an event or a plan but a continuous process of being alert. In which environment does this mostly stand true?
a. In a stable environment b. In a foreign environment c. In a high-velocity environment d. None of the above