A ________ refers to the market toward which a retailer will direct its efforts.
A. warm market
B. channel member
C. target market
D. mass market
E. market segment
Answer: C
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Canadian steel company Dofasco looked at cultural challenges in expanding and decided to stick to its famous motto: 'our strength is people.'
Answer the following statement true (T) or false (F)
Masonry Construction Group paid $12,000 for a plant asset that had a market value of $14,500. At which of the following amounts should the plant asset be recorded?
A) $14,500 B) $6000 C) $12,000 D) $24,000
Which statement is not true of the agency concept?
A. Under the common law tradition of the United States, all employees are treated as agents of employers. B. In actual fact, not all agents are employees. C. The primary responsibilities in the employer-agent relationship lie with the employer. D. The law has described the employee-employer connection as a master-servant relationship.
The marketing emphasis of a company pursuing a broad differentiation strategy usually is to
A. emphasize selling directly to end users and promoting personalized customer service. B. tout differentiating features and charge a premium price that more than covers the extra costs of differentiating features. C. out-advertise rivals and make frequent use of discount coupons. D. communicate the product's ability to serve the customer's every need. E. underprice rival brands with comparable features.