Starbucks founder and Chairman Howard Schultz and his management team have used a variety of market-entry approaches, direct ownership, licensing, and franchising–to create an empire of more than 21,000 coffee cafés in 65 countries
Indicate whether the statement is true or false
TRUE
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Vincent Cosmetics decides to launch a cream with a claim that it makes skin "nine times smoother." The claim is based on a study of 30 respondents who used products of other brands as well
However, a second study on a larger sample reveals only a mild correlation between the use of the cream and smoother skin. In these circumstances, which of the following is the most ethical approach that Vincent Cosmetics can follow? A) It should market the product as planned with the promotional line of "nine times smoother." B) It should modify the results of the study to depict a strong correlation. C) It should report the result as it is, or improve the product to match its claim. D) It can continue to claim a high correlation and add a tag line saying "results may vary." E) It should feature a testimonial from a satisfied user in an advertisement to support its claim.
The market interest rate is also called the effective interest rate
Indicate whether the statement is true or false
Ethical issues related to advertising and product placement are related to which element of marketing?
A. product B. price C. place D. promotion
Indicate whether each of the following statements is true or false.The schedule of cost of goods manufactured and sold is included as part of a company's income statement. ______The schedule of cost of goods manufactured and sold indicates the amount of direct raw materials used during the period. ______Direct raw materials used + direct labor + applied manufacturing overhead = cost of goods manufactured. ______Cost of goods manufactured + ending finished goods - beginning finished goods = cost of goods sold. ______Cost of goods manufactured is calculated on the schedule of cost of goods manufactured and sold and is reported on the income statement. ______
What will be an ideal response?