A continuous or perpetual budget is a 12-month budget that rolls forward one month (or quarter) as the current month (or quarter) is completed.
Answer the following statement true (T) or false (F)
True
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A buyer who has not purchased from a vendor in the past is most likely to buy from that vendor when there is ________ involved.
A. a modified rebuy B. new-task buying C. a straight rebuy D. selective buying E. selective task buying
The experience curve concept suggests that production costs tend to decrease as production increases regardless of where an industry is at in its life cycle.
Answer the following statement true (T) or false (F)
The first phase of the new-product development process is ________
A) problem recognition B) product concept screening C) idea generation D) product concept development E) business analysis
Which of the following is the LEAST relevant characteristic that a salesperson should consider when qualifying a prospect?
A) financial ability B) longevity in the market C) credit history D) volume of business E) likely level of loyalty