As a service provider, why might you perceive the buyer-seller interaction in the service encounter to be especially critical?
What will be an ideal response?
Customers' perceptions are established during the service encounter. At this time, based on these perceptions, customers can become loyal, long-term buyers.
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Don knows that one of the reasons people do not return to his electronics store is because of the slow service. How would a SWOT analysis classify the slow service at Don's electronic store?
A. as a strength B. as a threat C. as a weakness D. as an opportunity E. as intelligence
Under IFRS, SPEs are consolidated when evidence indicates that the reporting company "controls" the SPE. Control is presumed if which of the following conditions exist? The reporting entity performs activities on behalf of the SPE. The SPE has decision-making powers over the activities of the reporting entity. The reporting company has exposure, or rights, to variable returns from its involvement with the investee The reporting company has the ability to use its power over the investee to affect the amount of the firm's returns
A. I, II, and III only. B. I and II only. C. III and IV only. D. I, II, III, and IV.
Which is the most challenging kind of supply chain to manage according to Hau Lee?
A. Agile supply chain B. Erratic supply chain C. Efficient supply chain D. Responsive supply chain E. Risk-hedging supply chain
What is the most accurate statement about instant messaging (IM) and text messaging?
A) Using text messaging and instant messaging for business communication will make you look unprofessional. B) Text messaging requires a short message service (SMS) supplied by a cell phone service provider or a voice over Internet protocol (VoIP) service. C) Instant messaging and text messaging use the same technology and are used for the same purposes. D) Text messaging enables you to use the Internet to communicate in real time in a private chat room with one or more individuals.