________ are instances in which a customer connects with a service provider or some other aspect of an organization.
A. Channel partners
B. Exit surveys
C. Codes of ethics
D. Contact points
Answer: D
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AE stands for allowable error
Indicate whether the statement is true or false
Online retail constitutes about 20% of the total retail market today.
Answer the following statement true (T) or false (F)
Jake developed a toothpaste using only natural ingredients, and he has been quite successful selling the product in health food stores and some grocery stores. He has recently developed a toothbrush using bamboo and natural components. Jake is considering a ________, giving the toothbrush the same brand name as the toothpaste in order to create greater brand awareness.
A. premium brand B. natural brand C. brand extension D. co-brand E. joint brand
Restricting the bonuses that are paid to executives is unethical.
Answer the following statement true (T) or false (F)