Jake developed a toothpaste using only natural ingredients, and he has been quite successful selling the product in health food stores and some grocery stores. He has recently developed a toothbrush using bamboo and natural components. Jake is considering a ________, giving the toothbrush the same brand name as the toothpaste in order to create greater brand awareness.
A. premium brand
B. natural brand
C. brand extension
D. co-brand
E. joint brand
Answer: C
You might also like to view...
Which of the following is NOT a principle of organization?
a. coordination b. span of management c. creativity and innovation d. flexibility
In which of the following situations is it easier to restore customer satisfaction through prompt service recovery efforts?
A. with a customer who has a long-term relationship with the organization and has been satisfied with its past performance B. with a customer who is focused more on the transaction and has no prior relationship with the organization C. with a customer who has a long-term relationship with the organization and has not been satisfied with its past performance D. with a customer who is reluctant to trust the organization’s performance
Any typographical error in a contract will be rectified by the court if one party requests it
Indicate whether the statement is true or false
If Watson willfully splashes gasoline around his barn and ignites it, burning the barn to the ground, he is guilty of the crime of_________if he did this for some wrongful purpose
Fill in the blank(s) with correct word