Which of the following is a benefit of exceeding customer expectations?
A. Customer defection
B. Goodwill and positive publicity
C. Increase in domineering customers
D. Increase in competition
Answer: B
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A company had net sales of $30,300 and ending accounts receivable of $3900 for the current period. Its days' sales uncollected equals: (Use 365 days a year.)
A. 7.77 days. B. 58.18 days. C. 38.98 days. D. 46.98 days. E. 62.28 days.
Operational plans focus on the long-term execution of the marketing plan performed by top-level management
Indicate whether the statement is true or false
An offer made in undue excitement is an effective offer.
Answer the following statement true (T) or false (F)
When implementing tools and technology ____.
A. it is better to implement technology as a one-time cost so that the service desk doesn't exceed its budget and have to ask for a variance B. organizations should strive to implement the most sophisticated technology that their budgets will allow so customers will be more productive C. it is more important to get the technology installed properly than to define the roles of the people who will be using it D. ongoing maintenance activities, such as installing upgrades and additional memory, and training must be performed in a timely fashion