An offer made in undue excitement is an effective offer.
Answer the following statement true (T) or false (F)
False
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The reluctance of U.S. manufacturers to produce small cars for smaller unit profits despite the growing preference of U.S. customers for small cars is a classic example of ________
A) marketing myopia B) vertical disintegration C) diseconomies of scale D) diseconomies of scope
Which of the following is probably NOT a part of a situation analysis?
A. A marketing analyst looks in the Index of Business Periodicals for articles about a large retail chain. B. A marketing analyst determines from a Census publication how many manufacturers are in the Portland area. C. A computer company asks ten lawyers to participate in a focus group on how they use the Internet. D. A marketing manager asks a radio station for a copy of an audience study.
Companies can employ four general branding strategies, which include: (1) ________; (2) multibranding; (3) private branding; or (4) and mixed branding.
A. brand licensing B. retailer branding C. intermediary branding D. multiproduct branding E. co-branding
The first of the pleadings is known as an answer
a. True b. False Indicate whether the statement is true or false