Which of the following is a bonus paid by a manufacturer to a salesperson for selling its product?
A) a rebate
B) a merchandising allowance
C) a premium
D) a cross-promotion
E) push money
E
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Give three reasons why cross-tabulation is widely used in marketing research
What will be an ideal response?
Which of the following is a factor that is MOST likely to influence the choice of a location for a global manufacturing plant?
A. price of the product B. ISO certification requirements C. possibility of government audits D. applicability of tariffs
Karen is a newly promoted manager of a large department at her company. She is worried about what ethical problems may or may not be happening there. On who or what will she primarily rely for information about ethics problems in her department?
a. her HR department liaison b. her own careful monitoring of employee behavior c. ethics issue metrics set up by previous managers d. her employees’ voluntary reporting
What is a trade secret? What must a plaintiff prove under common law to enjoin a competitor for continuing the use of a trade secret, or to recover damages caused by the use of the secret?
What will be an ideal response?