Give three reasons why cross-tabulation is widely used in marketing research
What will be an ideal response?
Cross-tabulation is widely used in commercial marketing research because (1 ) cross-tabulation analysis and results can be easily interpreted and understood by managers who are not statistically oriented; (2 ) the clarity of interpretation provides a stronger link between research results and managerial action; (3 ) a series of cross-tabulations may provide greater insights into a complex phenomenon than a single multivariate analysis; (4 ) cross-tabulation may alleviate the problem of sparse cells, which could be serious in discrete multivariate analysis; and (5 ) cross-tabulation analysis is simple to conduct and appealing to less sophisticated researchers.
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________ is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities
A) Benchmarking B) SWOT analysis C) Market segmentation D) Strategic planning E) Diversification
A government oil company is having trouble with the private refineries and transporters to whom it delegates important stages of production. It decides to become more active along the entire supply chain from locating deposits to retailing the fuel to consumers. Which of the following does it intend to achieve?
A. increase inputs B. vertical integration C. advanced production technology D. outsourcing E. economies of scale
RFM analysis is used to analyze and rank customers according to their ________.
A. propensity to respond to marketing stimulus B. motivation and needs C. socioeconomic status D. receptivity to promotions E. purchasing patterns
Solver's evolutionary solving method is suggested for seeking optimal integer solutions for non-smooth integer models
a. True b. False