What is a direct benefit of starting the PR process with research?
a. improving understanding of the situation
b. tracking the components of the campaign
c. ensuring that the audience receives the message
d. developing positive relationships with key publics
a. improving understanding of the situation
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When a particular health disparity exists in a community, it means that every individual in that community experiences that particular health problem
Indicate whether the statement is true or false.
Which of the following is TRUE of transactional communication?
a. It's always changing. b. One person is the speaker and the other, the listener. c. The elements are independent. d. It's a linear process.
Which of the following terms is used to describe strategic communications and actions carried out by organizations to build and maintain relationships in socioeconomic and political environments outside their home location?
a. halo marketing b. corporate marketplace c. local public relations d. global public relations
Not long after Tim had been on the job, a co-worker told him, "Joanne gets crazy if you're not here on time. I was late from lunch one time and she let me have it!" The co-worker's comment is an example of a(n) __________
a. enhancement rite b. corporate story c. personal story d. collegial story e. interaction ritual