Organizational value systems are not related to the individual value systems of organizational members

Indicate whether this statement is true or false.


Answer: F

Communication & Mass Media

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The public relations personnel of Salt Lake Dodgers, an amateur football franchise, sent a B-roll of the team's achievements in the previous season to a local television station

The club asked the TV station to telecast the news that they would be representing the community in the Interstate Minor League Football competition. What kind of news release is this, and why is this component used for the release? a. Video news release; the television station has the flexibility to add its own narration or use just a portion of the footage as part of a news segment. b. Radio news release; the script is prepared for the station with minimum effort from the station staff. c. Audio news release; the message comes from real persons, so it is authentic. d. Online video release; the video is prepared in such a way that it can be released on social media any time.

Communication & Mass Media

What type of listening assumes only one gender can be an authority on a particular topic?

A. sexist B. ageist C. political D. homophobic

Communication & Mass Media

The “onion model” has persisted as what sort of approach to the study of identities, even though it is not supported by research?

a. Horsesense b. Sensible c. No-nonsense d. Traditional

Communication & Mass Media

A doctor was delivering a presentation about the perils of using illegal intravenous drugs to a group of drug addicts at a rehabilitation center. He said consuming such drugs exponentially increases their risk of contracting hepatitis C

He also showed them gruesome pictures of people suffering from liver failure after contracting the disease, which ultimately led to their deaths. What persuasion technique was the doctor using in the presentation? a. People respond to dissonance. b. People respond to meet needs. c. People respond to positive messages. d. People respond to credible messages.

Communication & Mass Media