What is a unique selling proposition (USP)? Propose one for your university.

What will be an ideal response?


A unique selling proposition is a common theme or slogan for an advertising campaign that differentiates a product by establishing its unique benefits. USPs created by students will vary, but should emphasize the university's unique benefits.

Business

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The lack of a common depreciation method makes it impossible to compare the performance companies using different methods

a. True b. False Indicate whether the statement is true or false

Business

Mark and Gregory are partners in a manufacturing firm that employs over 1,500 people. Recently, employees have been complaining that they were not told of changes in health insurance coverage and premiums. To which of the following support activities of the value chain can this problem be attributed?

A. human resource management B. firm infrastructure C. technology development D. procurement E. inbound logistics

Business

Which of the following condition is required for the two companies to enter into a legally enforceable contract?

A) The considerations must be beneficial to both parties involved. B) The considerations must be detrimental to both parties involved. C) The considerations must be mentioned in writing in the contract. D) The considerations must be bargained-for exchange of a service or product.

Business

Nantor Corporation has two divisions, Southern and Northern. The following information was taken from last year's income statement segmented by division:  Total CompanySouthern NorthernSales$8,000,000$5,000,000 $3,000,000 Contribution margin$3,300,000$2,100,000 $1,200,000 Divisional segment margin$1,700,000$1,400,000 $600,000  Net operating income last year for Nantor Corporation was $800,000. If the Northern Division's sales last year were $600,000 higher, how would this have changed Nantor's net operating income? (Assume no change in selling prices, variable expenses per unit, or fixed expenses.)

A. $1,200,000 increase B. $160,000 increase C. $60,000 increase D. $240,000 increase

Business