Which of the following statements is false?
A. Quality dimensions are easy to measure for tangible goods, while they are difficult to measure for services.
B. Many dimensions of service quality are similar to the dimensions of quality for tangible goods.
C. Some firms still have a poor understanding of quality and quality management.
D. All of these are false.
A. Quality dimensions are easy to measure for tangible goods, while they are difficult to measure for services.
Explanation:
Both tangible goods and services have aspects of quality that are measurable and others that are subjective and difficult to assess.
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