Electronic messages as a communication channel would NOT be appropriate for which of the following situations?
a. When you need to send a message to someone outside the company
b. When you need to send sensitive or extremely confidential information
c. When you need to send one message to several different people
d. When you need a quick response to a simple question
B
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Communications through bystanders may occur
A. as an effort to build alliances and support for one's own position. B. as a result of the natural tendency for conflict to proliferate and envelop innocent bystanders. C. as an explicit and conscious tactic to exert influence on the other party. D. All of these choices are correct.
Which of the following is critical to strategic problem solving?
A. Creative solutions B. High-tech equipment C. Nonverbal communication D. Industry alliances E. Effective prospecting
Businesses often develop their own report styles which may differ from standard style manuals
Indicate whether the statement is true or false
You are the marketing manager for a company that makes and markets designer sunglasses. Recently, your boss suggested to you that the company should try to get its sunglasses worn by more actors and actresses in movies. He asked you to look into what it would take to make that happen. ? Which of the following promotion activities is your boss referring to with this idea?
A. Advertising B. Personal selling C. Public relations D. Product sponsorship E. Product placement