If a firm applies its overall cost of capital to all its proposed projects, then the divisions within the firm will tend to:
A) receive more funding if they represent the riskiest operations of the firm.
B) avoid risky projects so that they will receive more funding.
C) become less risky over time based on the projects that are accepted.
D) have equal probabilities of receiving funding for their projects.
E) propose less risky projects than if separate discount rates were applied to each project.
A
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Indicate whether the statement is true or false
Edvard works at a ski shop. He has just gotten a shipment of new snowboards and realizes that the company has priced its snowboards higher than the rest of the boards in his shop. Since Edvard took a marketing class in college, he knows that the company is most likely using ________.
A. product line pricing B. captive pricing C. price bundling D. reference pricing E. prestige pricing
Human Resource Accounting is work attributed to:
a. Tootell (2009) and Flamholz (2007). b. Weiss and Finn (2005). c. Brown (1996). d. Guest (2003).
Psychological influences are internal factors that impact a consumer's buying decision process. More specifically, ___________ is one type of psychological influence wherein the consumer has a tendency to twist or change information received to fit their own personal feelings or beliefs.
A. perceptive dissonance B. selective retention C. creative distortion D. distorted reality E. selective distortion